How To Craft a Personal Brand Like Beyonce

How To Craft a Personal Brand Like Beyonce

1. What’s your long term goal? Work backwards from there.

   1. Say no to anything that doesn’t align with where you want end up.

2. What do you want to be known for? 

   1. Identify the three key descriptors connected to your work/vision. Reinforce them at every opportunity.

3. Play to your strengths.

   1. If you don’t participate in social media, don’t build a strategy that centers it.

4. Let people know what you’re working on.

   1. Put your work out there, in whatever form it means.

5. Show up and stay consistent.

Reading

• The War of Art Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

• David and Goliath Underdogs, Misfits, and the Art of Battling Giants Malcolm Gladwell 

• The Creative Act: A Way of Being Rick Rubin

• The 5AM Club Own Your Morning. Elevate Your Life. Robin Sharma

Practice is how you play.